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+---
+layout: page
+title: Example press releases
+author: myf+dave
+---
+
+# Example press releases
+
+Here are templates for two types of press release: one [for national
+media](#national) and one [for local media](#local). These templates show you
+what to include in a standard press release.
+
+Adapt the wording so that it’s suitable for your project — or of course, you
+may wish to write your own press releases from scratch.
+
+Then send it to your media contacts, as described in our 
+[guide to promoting FixMyStreet]({{ "/running/promotion" | relative_url }}).
+
+It’s best to copy and paste the text into the body of an email, rather than
+send it as an attachment: journalists say that they are far more likely to read
+an email than an attachment.
+
+<a name="national">&nbsp;</a>
+
+## Press release 1: For national media
+
+<input type="button" class="toggle-button" value="Show/hide explanations" data-target="national-press-release"/>
+
+<div class="mock-document" id="national-press-release">
+  <div class="attention-box helpful-hint">
+    <p>
+      Headline: Put a large headline at the top; you can also use the same
+      wording as the title of your emails, prefaced by the words: PRESS RELEASE.
+    </p>
+    <p>
+      You don’t have to use this sentence, but try to think of a short
+      statement that will attract journalists’ attention as well as explaining
+      what your site will do.
+    </p>
+  </div>
+
+  <h2><span class="replace-text">[Your site’s name]</span>: a new way to get your community fixed</h2>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      If you would like to send your press release before launch, to give
+      journalists a little time to write their story, include an embargo
+      date/time. That means they won’t publish anything until this date.
+      Typically embargo times are given as 12:01am.
+    </p>
+  </div>
+  <h3>EMBARGO: <span class="replace-text">[Date/time]</span></h3>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      Include the URL of your FixMyStreet site, and any other URL that’s
+      useful, eg your organisation’s website.
+    </p>
+  </div>
+  <h3>LINK/S: <span class="replace-text">[URLs]</span></h3>
+    
+  <div class="attention-box helpful-hint">
+    <p>
+      Your name and email address/phone number
+    </p>
+  </div>
+  <h3>CONTACT: <span class="replace-text">[hello@example.org]</span></h3>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      Three or four bullet points which summarise the main content of the press
+      release. If you have a quote from a councillor or mayor, so much the
+      better, but if not, it’s fine to quote yourself.
+    </p>
+  </div>
+  <uL>
+    <li>
+      <span class="replace-text">[Name of site]</span> launches today
+    </li>
+  </uL>
+  
+  <div class="attention-box helpful-hint">
+    <p>
+      List the most common problems in your own country:
+    </p>
+  </div>
+  
+  <ul>
+    <li>
+      Report potholes, broken pavements and other community problems to the
+      authorities responsible for getting them fixed
+    </li>
+  </ul>
+  <ul>
+    <li>
+      “A revolution in citizen to government communication” says founder
+    </li>
+  </ul>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      This is the main body of your press release. Keep it fairly succinct:
+      5&ndash;10 paragraphs of 1&ndash;2 sentences each is plenty. You can, of
+      course, alter the text to make it more appropriate to your country’s own
+      circumstances.
+    </p>
+  </div>
+
+  <p>
+    <span class="replace-text">[Name of your site]</span>, a new and simple way
+    for citizens to report street faults, launches today.
+  </p>
+  <p>
+    Most people know that it’s the council’s job to fix problems like potholes,
+    dangerous pavements or broken street lights. But reporting such problems
+    can often be a difficult task. People don’t always know which council area
+    they are in. Even if they do, they’re often faced with a lack of
+    information online, or hard-to-navigate web forms.
+  </p>
+  <p>
+    Now, a new website simplifies the process for people in <span
+    class="replace-text">[name of your country or the area that your site
+    covers]</span>.
+  </p>
+  <p>
+    With <span class="replace-text">[name of your site]</span>, a project from
+    <span class="replace-text">[your organisation]</span>, all the user has to
+    do is put a pin in a map to show where the problem is, then add a few lines
+    of text to describe the issue. Optionally, they can also add a photo.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> sends the issue to the
+    right department of the right council: the user doesn’t even have to know
+    which jurisdiction they are in. From the council’s side, responding to the
+    problem report is as simple as replying to any other email.
+  </p>
+  <p>
+    Reports are already flooding in, including <span class="replace-text">[list
+    some interesting existing reports, with links]</span>.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> also publishes all reports
+    online, eventually building into a rich resource showing what the prevalent
+    types of problem are in any area. The site uses the FixMyStreet Platform
+    open source software, which has proven effective in the UK and across more
+    than 20 other countries around the world.
+  </p>
+  <p>
+    <span class="replace-text">[Your name]</span>, <span
+    class="replace-text">[your job title or description]</span>, says, “<span
+    class="replace-text">[add a quote here]</span>”.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> is ready to send off your
+    street fault reports: give it a try at <span
+    class="replace-text">[URL]</span>.
+  </p>
+</div>
+
+<a name="local">&nbsp;</a>
+
+## Press release 2: For regional/local media
+
+<input type="button" class="toggle-button" value="Show/hide explanations" data-target="local-press-release"/>
+
+<div class="mock-document" id="local-press-release">
+  <div class="attention-box helpful-hint">
+    <p>  
+      Headline: Put a large headline at the top; you can also use the same
+      wording as the title of your emails, prefaced by the words: PRESS RELEASE.
+    </p>
+    <p>
+      You don’t have to use this sentence, but try to think of a short
+      statement that will attract journalists’ attention as well as explaining
+      what your site will do. Include the name of the local area so they can
+      see how relevant it is to their audience.
+    </p>
+  </div>
+  <h2>
+    <span class="replace-text">[Your site’s name]</span>: a new way to get
+    <span class="replace-text">[city or county name]</span> fixed
+  </h2>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      If you would like to send your press release before launch, to give
+      journalists a little time to write their story, include an embargo
+      date/time. That means they won’t publish anything until this date.
+      Typically embargo times are given as 12:01am.
+    </p>
+  </div>
+  <h3>
+    EMBARGO: <span class="replace-text">[Date/time]</span>
+  </h3>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      Include the URL of your FixMyStreet site, and any other URL that’s
+      useful, eg your organisation’s website.
+    </p>
+  </div>
+  <h3>
+    LINK/S: <span class="replace-text">[URLs]</span>
+  </h3>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      Your name and email address/phone number
+    </p>
+  </div>
+  <h3>
+    CONTACT: <span class="replace-text">[hello@example.org]</span>
+  </h3>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      Three or four bullet points which summarise the main content of the press
+      release. If you have a quote from a councillor or mayor, so much the
+      better, but if not, it’s fine to quote yourself.
+    </p>
+  </div>
+  <ul>
+    <li>
+      <span class="replace-text">[Name of site]</span> launches today
+    </li>
+  </ul>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      List the most common problems in your own country:
+    </p>
+  </div>
+  <ul>
+    <li>
+      Now it’s simple for residents of <span class="replace-text">[city or
+      county name]</span> to report potholes, broken pavements and other
+      community problems
+    </li>
+  </ul>
+
+  <ul>
+    <li>
+      “Let’s get <span class="replace-text">[name of city or county]</span>
+      fixed”, says founder
+    </li>
+  </ul>
+
+  <div class="attention-box helpful-hint">
+    <p>
+      This is the main body of your press release. Keep it fairly succinct:
+      5&ndash;10 paragraphs of 1&ndash;2 sentences is plenty. You can, of
+      course, alter the text to make it more appropriate to your country’s own
+      circumstances.
+    </p>
+  </div>
+  <p>
+    <span class="replace-text">[Name of your site]</span>, a new and simple way
+    for <span class="replace-text">[city or county name]</span> to report
+    street faults, launches today.
+  </p>
+  <p>
+    Most people know that it’s the council’s job to fix problems like potholes,
+    dangerous pavements or broken street lights <span class="replace-text">[or
+    substitute the common problems in that region]</span>. But reporting such
+    problems can often be a difficult task. People don’t always know which
+    council department to contact. Even if they do, they’re often faced with a
+    lack of information online, or hard-to-navigate web forms.
+  </p>
+  <p>
+    Now, a new website simplifies the process for people in <span
+    class="replace-text">[city or county name]</span>.
+  </p>
+  <p>
+    <span class="replace-text">[Name of your site]</span>, a project from <span
+    class="replace-text">[your organisation]</span>, covers the whole of <span
+    class="replace-text">[the country/name of city]</span>, using smart
+    technology to send problems to the department responsible for getting them
+    fixed.
+  </p>
+  <p>
+    All the user has to do is put a pin in a map to show where the problem is,
+    then add a few lines of text to describe the issue. Optionally, they can
+    also add a photo.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> sends the issue to the
+    right department of the council: the user doesn’t even have to know which
+    jurisdiction they are in. From the council’s side, responding to the
+    problem report is as simple as replying to any other email.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> also publishes all reports
+    online, eventually building into a rich resource showing what the prevalent
+    types of problem are in any area. Residents of <span
+    class="replace-text">[city/county name]</span> have already reported issues
+    such as <span class="replace-text">[list some existing reports, with
+    links]</span>.
+  </p>
+  <p>
+    The site uses the FixMyStreet Platform open source software, which has
+    proven effective in the UK and across more than 20 other countries around
+    the world.
+  </p>
+  <p>
+    <span class="replace-text">[Your name]</span>, <span
+    class="replace-text">[your job title or description]</span>, says, “<span
+    class="replace-text">[add a quote here, perhaps mentioning the city or
+    county]</span>”.
+  </p>
+  <p>
+    <span class="replace-text">[Name of site]</span> is ready to send off your
+    street fault reports: give it a try at <span
+    class="replace-text">[URL]</span>.
+  </p>
+
+</div>